Helen Colebourn, Technical Consultant at Bureau Veritas Consumer Products Services, will interview Garry Knox, Sustainability Director at GreenEarth Cleaning, will discuss their silicon-based dry cleaning alternative, developed in response to regulatory changes around perchloroethylene. He will also share details on their take-back schemes and labeling recommendations that promote longer garment lifecycles. Garry will explain how Green Earth's proactive leadership guides industries toward traceable, responsible production through understanding customer needs and continually improving.