Speakers:
Helen Colebourn
TECHNICAL CONSULTANT - GARMENT TECHNOLOGY, BUREAU VERITAS CPS
Nicholas Lambert
HEAD OF CIRCULARITY, PRIMARK CARES
Description:
In this insightful Session, Nicholas Lambert, Head of Circularity at Primark Cares, discusses the company's innovative approach to circular fashion design. Lambert explains that circularity for Primark means transitioning from a traditional "take-make-waste" model to a more sustainable approach focused on product design, durability, and recyclability. The company has developed a Circular Product Standard, launched in April, which provides a tangible framework for designing clothing with future sustainability in mind. Starting with denim and jersey categories, Primark is working collaboratively with suppliers to create more recyclable and durable clothing, with a commitment that by 2030 all clothes will be made from recycled or sustainably sourced materials. Their approach involves carefully testing and scaling circular design principles across different product categories, engaging suppliers, and creating internal buy-in through consistent, engaging communication that makes circular design both practical and exciting.