Speaker:
Lewis Bacon
GLOBAL PRODUCT MANAGER, BVCPS
Description:
In this comprehensive Session, Lewis Bacon from Bureau Veritas Consumer Products Services presents crucial insights into managing and verifying green claims in today's marketplace. Consumer research reveals that 73% of consumers consider sustainability important in purchasing decisions, with 74% willing to pay more for verified durability claims. The presentation addresses the evolving landscape of greenwashing, which has seen a 12% overall decline since 2019, though high-severity cases have increased by 30%. Bacon introduces Bureau Veritas's comprehensive solution, including their BV Green Mark certification program, which covers four key areas: carbon footprint verification, low energy usage, compostability, and durability testing. The program emphasizes the importance of scientific verification and proper documentation, moving away from vague eco-friendly statements to specific, measurable claims. Through case studies, including Valeo's successful 61% CO2 reduction verification for their canopy wiper blade, Bacon demonstrates how companies can effectively communicate their sustainability achievements while navigating complex regulatory requirements across global markets. The presentation concludes by highlighting Bureau Veritas's global capabilities with 400 offices worldwide and their digital platforms for streamlining sustainable claim verification processes.